E@DU Workshop: Startup Marketing 101

The marketing strategy for your startup is an essential piece to the success of your startup. Without it, you don’t have a business. You have a hobby. The question you need to answer is: How am I going promote my business with little to no budget and zero brand awareness?

In this workshop, we will discuss the basic elements needed in building your brand and will lay the foundation for your own brand guide. Next, we will delve into inbound marketing techniques and the best way to build awareness for your product and/or service. Lastly, we will create a landing page for your business and develop individual strategies to drive traffic to that landing page with the goal of building brand awareness and conversions.

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