NIL Workshop: The Art of Marketing You

Your personal brand is more than what you post. It’s how people understand who you are, what you offer, and why they should want to work with you.

In this interactive session, Brian Kitts and Jared Harding will guide students through the fundamentals of building a clear, authentic personal brand. We’ll explore positioning, understanding your audience, choosing the right platforms, developing your voice and content strategy, and how sponsors and potential partners evaluate a brand.

Students will also learn practical ways to use AI to research their audience, clarify their positioning, and strengthen their brand. By the end of the session, every participant will leave with a one-page personal brand brief that defines who they are, who they’re for, and what they bring to the table.

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